Business Arts Certificate Program

"Teaching Practical Business Advice that Works"

  • For Business Owners who want to learn new skills to grow their businesses
  • For Consultants who want to expand their practice by enhancing their skill set
  • For every Business Person who wants to be more successful through expanding their business skill set

Each Business Arts Certificate specializes in a specific business area……choose the ones that fit your needs!

Business Arts Certificate is awarded upon successful completion of 4 modules in a specific Skill Area 1-7

Modules are available either as a single course or as a block of 4

Module No. Module Description
101 The Art of Competitive Advantage
Creating a Unique Market Position

The Art of a Company Vision & Mission
Before Focusing a Business

103 The Art of a Business Plan
Determining the Feasibility and Pragmatics of a Business
104 The Art of Developing a Product Strategy
Refining What Will Be Sold
105 The Art of Financial Planning
Raising and Managing Capital
106 The Art of Marketing & Sales Planning
Getting Customers
107 The Art of Operational Planning
Operating a Business
108 The Art of People Planning
Staffing a Business
109 The Art of Organizational Structure
Putting the Pieces Together

The Art of Prudent Financial Management
Organizing & Controlling Business Finances

202 The Art of Securing Capital
Going Where the Money Is
203 The Art of Budgeting
Determining If a Business Is On Track
204 The Art of Dealing with Financial Institutions
Getting the Most Out of a Financial Relationship
205 The Art of Cash Management
Ensuring a Business Doesn't Spend More Than It Has
206 The Art of Inventory Management
Avoiding Producing More or Less than Needed
207 The Art of Financial Reporting
Determining a Business's Financial Position
208 The Art of Business Expansion
Growing Without Unnecessary Risk
209 The Art of Acquisitions
Buying a Business
Skill Area 3 - SALES & MARKETING

The Art of Defining a Market
Knowing the Competition and the Customers

302 The Art of Branding & Product Management
Creating the Right Image
303 The Art of Advertising, Promotion and Public Relations
Getting the Marketing Message Out
304 The Art of Guerilla Marketing
It Doesn't Have To Cost a Lot to Market a Business
305 The Art of Internet Marketing
Marketing Through the World Wide Web
306 The Art of Social Media
New wave of Marketing Techniques
307 The Art of Managing & Compensating a Sales Team
Getting Professions to Sell Effectively
308 The Art of Customer Service & Satisfaction
Getting Customers to Come Back
309 The Art of International Marketing
Reaching Overseas Customers
Skill Area 4 - OPERATIONS

The Art of Costing & Pricing
Ensuring Operating at a Positive Margin

402 The Art of Operating Cost-Control Systems
Staying In Control of Operating Costs
403 The Art of Finding & Managing Facilities
Pragmatics of Business Location
404 The Art of the Need for Capital Equipment
Should a Business Acquire that New Machine?
405 The Art of Lease v. Buy
Assessing the Trade Off between Owning or Renting
406 The Art of Measuring & Managing Productivity
Maximizing Efficiency
407 The Art of Business Process Improvement
Managing the Need to Get Better
408 The Art of Quality Management
Ensuring the Customers Get a Good Product/Service
409 The Art of Effective Project Management
Getting Those Special Initiatives Successfully Completed

The Art of Leadership
Business Means Getting Others to Do What You Desire

502 The Art of Effective Communication
How to Get Others to Listen To You
503 The Art of Relationship Management
Business Is More Than a One-Time Transaction
504 The Art of the Art of Motivation
Satisfying the Needs of Others
505 The Art of Business Coaching
Business Leader as a Teacher & Role Model
506 The Art of the Art of Negotiation
Managing the Quid-Pro Quo Game
507 The Art of Creating Contracts
Importance of Getting Deals in Writing Correctly
508 The Art of Alternative Dispute Resolution
Getting Resolution When There Is Disagreement
509 The Art of Managing Change
Dealing With a Dynamic Business Environment

The Art of Business Intelligence
Staying Ahead In a Volatile Business Environment

602 The Art of Effective Information Flows
Getting Actionable Information to the Decision Maker
603 The Art of Creating Information Systems & Databases
The Art of Collecting Data
604 The Art of External Information Sources
There's a Lot of Information Out There
605 The Art of Establishing an Accounting System
Using Technology to Manage Finances.
606 The Art of Establishing a Customer Relationship System (CRM)
Using Technology to Manage Customers
607 The Art of the Internet
Effective Use of the Web for Business
608 The Art of Technology Management
Getting the Most Out of the Technology Investment
609 The Art of the Future of Technology
Don't Let New Technologies Make the Business Obsolete

The Art of Dealing with Insolvency
What to do When the Bailiff Knocks

702 The Art of Valuing a Business
Knowing What a Business Is Worth
703 The Art of the Process of Exit Planning
Cashing in on a Business Investment
704 The Art of Effective Succession Planning
Ensuring a Business Lives On
705 The Art of Selling a Business
Getting Maximum Value from a Business
706 The Art of Outside Transition Management
Getting Someone Other Than the Owner to Run It
707 The Art of Transitioning a Family Business
Passing the Business on & Keeping a Family a Family
708 The Art of Creative Options before Exiting
Non-Traditional Ways of Exiting & Getting Value
709 The Art of Planning Life after a Business Transition
Using the Business Exit to Set the Stage for Life